I know promotion plays a big role in the overall success of an online business. While I have not launched anything yet, I want to learn how to promote something like this online in advance so when I am ready for it, I don't have any downtime between launching and starting a promotional campaign. What is the best way to go about promoting a startup online?
Social media tends to be the key. It helps if you have a message behind what you are marketing as well. A lot of younger folks tend to appreciate and feel more invested in a product if there is some kind of good message that goes along with it. Think of major concerns in the world right now and show your support through your product on social media.
As mentioned, social media tends to be the best. You can use the obvious ones like Facebook, Twitter, Instagram and go for others like TikTok and SnapChat to really get your business or product out there.
Social media is a no brainer. You will want to also target places like forums and blogs that are popular. Get your idea and plans out there as much as possible to all different types of people. You never know when you might come into contact with someone who would love to invest.
Start local and work out. You can use Facebook for this. It automatically will target people in your area and people you know. Make a business page or a "fan page" for your idea and start asking people what they think and get people talking about it.
Start with what you know and learn from there. Obviously, everyone is going to suggest social media. So do what you know there and keep going. As you move through the process you will end up learning what works best for you and your startup.